New York City · est. design-first

Swag worth keeping.

A custom merchandise consultancy in Manhattan. We conceptualize, design-direct, and source brand objects companies are proud to hand out — and that people actually keep.

Trusted by teams at

Birchwood NY logo Laundry Day logo Novelution logo Ono International logo Eyny Management logo Levant logo NPL logo Tal logo ZM logo NSMS logo Fleur Fund logo Safe Choice logo Israel logo Syn logo
01 — How we work

A practice, not a print shop.

Three chapters from napkin sketch to shipping label. We stay close to every one of them — and every dollar.

i.

Conceptualize

We start with what you actually want the object to do — earn a place on a desk, get pulled out of a tote, photograph well on LinkedIn. Concept first, sourcing second.

Brand briefs · creative direction · concept rounds

ii.

Source

A vetted global network of manufacturers — domestic and overseas — chosen for the object, not the convenience. We pull samples, test materials, and price openly.

Material sampling · factory vetting · budget guaranteed

iii.

Deliver

Production, QC, customs, freight, and last-mile — including warehousing and fulfillment if you need it. One point of contact. No surprises.

QC · logistics · fulfillment · post-launch reorders

Custom branded rubber ducks designed for Novelution's HLTH conference activation, NYC
02 / Selected work · Novelution · 2024

A rubber duck that shipped on stage at HLTH.

Two SKUs, a custom mold, a lab coat per duck. Gone by day two of the conference floor.

0units shipped
0 daysto clear booth inventory
0rounds of color samples
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Heavyweight branded canvas tote bag designed for Laundry Day, a Brooklyn laundromat
02 / Selected work · Laundry Day · 2024

A tote your customers actually use for laundry.

18oz cotton canvas. Heavier-weight, oversized, with a wash-instructions inner tag.

0units, first run
since reordered
0ozcotton canvas
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Custom LEGO-compatible minifigure designed as a partner gift for Ono International
02 / Selected work · Ono International · 2025

A minifigure built around a single founding story.

Fully custom torso, head, accessory. Hand-numbered editions in foiled display boxes.

0partners, hand-numbered
0 wksconcept to delivery
0renewals cited the gift
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Custom 500-piece illustrated puzzle designed as a holiday gift for Birchwood NY clients
02 / Selected work · Birchwood NY · 2024

A 500-piece puzzle of a neighborhood mid-thaw.

An original illustration, commissioned. Numbered editions, linen-finish box.

0puzzles, numbered
0pieces per puzzle
0original illustration
04 — The edge

Four reasons brand teams call us back.

No procurement maze. No "promo product catalog." A consultancy that treats merch like brand work — because that's what it is.

NYC-based, hands-on

You get a creative director, not a sales rep. We're in Manhattan, in the trenches, on every call.

Vetted global sourcing

Domestic and overseas factory partners we've worked with for years. No mystery middlemen.

Budget guaranteed

We tell you what something costs before you commit — or why it can't be done in that budget at all.

End-to-end ownership

Concept, sourcing, QC, customs, freight, fulfillment. One point of contact, one accountable team.

The first agency that treated our merch the way we treat our product.
Marcus Lin · Head of Brand · Series A research-tech client, NYC
05 — Have something in mind?

Let's make something worth keeping.

Tell us about the brief — the brand, the budget, the deadline — and we'll come back within one business day with a real path forward. No pitch deck required.

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